Ask kids what they want.

TomM
By TomM November 25, 2017 14:25

Ask kids what they want.

Ask kids what they want.

From ‘The Aspen Institute’ Project Play Reimaging Sports in America

It’s Rule No. 1 in business: know your customer. Video games (and the technology industry more broadly) often get blamed for our kids’ sedentary habits, yet they provide much of what children want out of a sport experience, including: lots of action, freedom to experiment, competition without exclusion, social connection with friends as co-players, customization, and a measure of control over the activity— plus, no parents critiquing their every move. Simply put, the child is at the center of the video game experience, all made possible by research and feedback loops that seek input from its young customers.

Now imagine if youth sport providers worked half as hard to understand the needs of kids, especially those who are left out or who opt out of sports. Organized competition can be scary for many children. We should ask them why and what should change. We should also look at minimizing attrition among girls, who drop out of sports at higher rates than boys. And figure out how can we systematically solicit and act on the diverse perspectives of kids who are living with disabilities, or who have chronic health conditions, or whose families have few resources or don’t speak English.

Read more at PROJECT PLAY

TomM
By TomM November 25, 2017 14:25

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